Configurator: superhero or supervillain name?

I ask only because, having seen a couple of the latest models cruising Sydney streets in the last weeks, I just discovered that Bentley Motors offers a Configurator service, so one can have one's Bentley configured precisely to conform to one's exquisitely refined taste in muscle cars.

I could never financially/morally/ecologically justify owning such an overpriced gas-guzzling consumerist trophy, but damn, the engineer's daughter in me cannot deny that is one hella fine machine.

Mrs Peel would so drive one.